the Maverick CTO

CTOs: Let's go Maverick!

It's time.... Unlock your full potential as a bold and visionary leader.Our program is designed to amplify your unique strengths and innovative side, our tailored sessions provide the strategic insights, leadership skills, and adaptive techniques you need to drive transformative change and lead your organization to new heights.

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🤝 One-on-One Coaching
👥 Group Coaching
💭 Mastermind Groups

Being a CTO is about so much more than tech....

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Mavericks are visionaries, tech leaders taking bold action, inspiring their teams, challenging the norms.

🌅	Vision: Mavericks possess a clear and compelling vision for the future, which guides their actions and decisions.	🏔️	Integrity: They lead with integrity, always acting with honesty and transparency, founded on strong moral principles, even when no one is watching.
🦁	Boldness: Mavericks are bold and courageous, taking risks and pushing boundaries to achieve their goals.	🦅	Confidence: Mavericks think and act independently, often challenging the status quo and conventional wisdom.
💡	Innovation: They are creative and innovative, always looking for new and better ways to do things.	🚀	Nonconformity: They follow their own path, think independently and challenge established norms and conventions when those don't add value.
🧭	Leadership: Mavericks are natural leaders, inspiring and motivating others to follow their lead and embrace change.	🌊	Adaptability: As the pace of tech development continues to accelerate, Mavericks are vanguards leading the change. They are highly adaptable, quickly adjusting to new situations and challenges.
❤️	Passion: Mavericks are passionate about their ideas and endeavors, driving them to pursue their goals with enthusiasm and positive energy.	🌳	Resilience: They are resilient and persistent, able to overcome obstacles and setbacks with determination and grit.

Our coaching program empowers CTOs to become Mavericks. Lead with clarity, take bold actions, inspire your team, pursue your goals with passion, exude conference, challenge norms and persevere through challenges.

Book a 30-minute intake call

Accelerate your journey

Leveling up supported by a coach means you grow faster and stronger. Embark on a transformative journey, tailored to your unique leadership style and goals. Imagine engaging in dynamic, thought-provoking sessions where your ideas are challenged, and your perspectives broadened. As your coach, I'm your strategic partner, offering insightful feedback and practical strategies to enhance your decision-making and problem-solving abilities.Ultimately, working with a coach in our program feels invigorating and enlightening, setting you on a path to become a visionary leader able to navigate and thrive in the fast-paced tech landscape. Schedule an intake session today.

Bart van Spangenberg
Co-Founder @ NewU

"Mark helped me solve various strategic challenges. He is exceptionally strong in content, practical, and very relaxed in our collaboration. Our first challenge was about scaling the business, focusing on the stages, the processes, and the teams involved. Mark is capable of breaking down a large strategic problem into manageable chunks in a short amount of time. Thanks to him, we made our business and technical multi-year plan tangible. Instead of a 50-page-long document, we have concrete points that are actually being implemented. This gives us tremendous confidence in the future."

Steps to becoming a Maverick CTO

Schedule an intake call

In a 30-minute intake call, we'll discuss all your questions and see if you're ready to go Maverick.
Schedule it HERE.

Create your vision
Set your goals

To achieve your goals, you'll need to define them first. Create a bold vision for your future. From there, distill your 6-month goals.

Experience the transformation

After these six months, you will not recognize yourself. Leave the beaten track. Lead with renewed confidence, passion and clarity.
Go Maverick!

Behind the Maverick CTO Program

The pace of technological development is increasing rapidly. The role of a Chief Technology Officer (CTO) becomes increasingly complex and demanding. Businesses are under constant pressure to innovate, adapt, and stay ahead of the competition. This fast-paced environment requires CTOs to go beyond technical expertise, to be visionary leaders capable of driving strategic initiatives and foster a culture of innovation. Recognizing these challenges, our Maverick CTO Coaching Program was developed to empower tech leaders with the skills, mindset, and support they need to excel.

Our program is rooted in the belief that true leadership goes beyond managing technology — it’s about inspiring teams, making bold decisions, and always pushing the boundaries of what’s possible. The coaching process is highly personalized, focusing on the individual strengths and areas for growth of each individual.

You've hired a skiing instructor before, a financial advisor, a trainer to help you get in shape, and even a mechanic to fix your car. Hire a coach provides you with an external perspective that is often crucial for identifying blind spots and uncovering new opportunities. A coach is your sounding board, advisor, and mentor, helping you refine your visions, set actionable goals, and develop the resilience needed to overcome challenges. The coaching relationship fosters a safe space for honest reflection and experimentation, enabling you to break free from conventional thinking and embrace innovative approaches.

Without a coach, you can learn the same lessons, in due time. That will cost you the world's most valuable commodity: time. With a coach, you will be building your skills and your team on the shoulders of thousands who have gone before you. Wisdom has already been passed down, it's just not getting to you!

Schedule your intake call today and let's get started building the career and team of your dreams. To schedule your intake call, simply click HERE.

Our Founder: Mark Wormgoor

“Let’s go invent tomorrow instead of worrying about what happened yesterday.”
— Steve Jobs

Mark is obsessed with leadership in tech. As the founder of Tairi and the Maverick CTO Program, he is dedicated to working with CTOs and Tech Leaders to set new standards in leadership, to excel in building inspired teams, in product innovation, and in delivering value. He's deeply passionate about tech, about supporting organizations and individuals in accelerating their growth and success. He takes incredible pride in delivering exceptional results and driving positive change.Mark has nearly 30 years of experience, as an entrepreneur and business leader with a proven track record in consulting, start-ups/scale-ups and large enterprises. Throughout his career, he's enjoyed working with renowned organizations including: Lipton | CRH | Jacobs Douwe Egberts | Accenture | Shell | ING | ABN Amro | Van Lanschot | KLM Air France | and many more.